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An online showroom is an online space where a business presents its products to the customers. The product presentation usually includes an image, price or tiered pricing, and product description. An online showroom can also have online ordering and/or online payment options. A business can host the online showroom on their website or create and host it on other platforms.
In the online showrooms, products are usually combined into categories or collections, while the customer has several range options. The most common are ranging by price or by brand.
The online showrooms became more popular during the COVID-19 pandemic. While physical stores were forced to be closed, owners shifted their businesses online.